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About

We built the consultancy we wanted to hire

Dialed was built from the client side.

After years of leading brands, businesses and transformations inside complex organizations, we saw the same challenge again and again: smart people and good ideas held back by complexity and integration challenges.

We created Dialed to help change that.

Senior experience. Close to the work.

50+

Years of combined leadership experience

Our leadership team brings more than 50 years of experience building and transforming organizations, primarily from the client side.

We’re a boutique consultancy by design. We keep our teams small, senior and close to the work.

No B or C teams. Who you meet is who you get.

Good work starts with good people

We care about the work, the people we work with and the results we create together. Our business is built on trust, fairness and being straightforward about where we can add value.

We work best with ambitious people who want to build, change and make things better.

Our leadership

Dan Sorotschynski

Co-Founder + Principal

Dan Sorotschynski

Former commercial executive with leadership experience at Unilever, Nike, TELUS and BRP.

Dan is known for quickly getting to the heart of complex business challenges, connecting the dots and turning complexity into clear, practical solutions that make businesses work better.

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Jeannine Holmes

Co-Founder

Jeannine Holmes

Former KPMG Partner and CPA.

Jeannine brings financial and operational rigour to every engagement, connecting strategy to financial realities and ensuring our solutions are commercially sound and designed to deliver measurable business impact.

Small team, broader expertise when it matters

We work with a trusted network of senior operators and specialists, bringing together the right expertise for each challenge.

Let’s work on something that matters

If you’re facing an important growth or transformation challenge, we’d like to hear about it.