Thinking
Strong opinions, loosely held
Ideas, perspectives and practical takeaways on growth, transformation and what gets in the way.
Why fragmented ownership is making customer experience harder, and why fixing CX increasingly means fixing the business system behind it.
Nov 11, 2026 · 6 min read
More thinkingLatest articles
Brand
The Next Marketing Advantage: Engineering Demand, Not Just Capturing It
Nov 9, 2026 · 3 min read
Transformation
Stop Mapping the Journey. Start Blueprinting the Transformation.
Nov 8, 2026 · 3 min read
Operating model
The Future CMO Is the Chief Integration Officer (and That Future Is Now)
Nov 5, 2026 · 4 min read
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